02S Table Test 55


1	Jack comes up with a great idea for a song.	Original Invention.	John comes up with a great idea to organize and use songs by employing digital technology.
2	Music and lyrics are written down.	Invention Documented.	An illustration of the device is drafted with a description.
3	A demo of the song is recorded.	Prototype.	A functioning prototype of the device is built.
4	Adjustments are made in song to suit taste and purpose.	Product Development.	Changes made to improve functionality and quality.
5	Copyright applied for. Song renamed if necessary.	Protection of Intellectual Property.	Patents applied for and device renamed if necessary.
6	Big Label pays Jack a fee and Song placed with recording Artist on their roster.	Licensing.	John sells rights to market and sell MelMP3 to Fruity Computer Company.
7	Song introduced to industry folks, retailers, and limited public by listening parties, radio, Artists appearances.	Market Analysis.	MelMP3 introduced to industry folks, retailers, and limited public via trade shows.
8	Final version of song mixed, mastered, duplicated, packaged, and placed with retail outlets for sale to the public.	Mass Production/ Product Launch.	Final version of MelMP3 enters production at manufacturing facility in China, packaged, and placed for sale to the public at leading retail outlets.
9	Song is a hit! Sells Millions of copies!	Sales, Recoup Investment.	MelMP3 is a hit! Sells millions of units!
10	Effort to increase sales of Song through live performances and mass media advertising.	Marketing and Sales.	Effort to increase sales of MelMP3 through mass media advertising and product placement on TV, movies, cable shows, and QVC.
11	Jack and Big Label Get PAID They’ve made it to “The Next Level”.	Huge Profits.	Fruity and John Get PAID* They’ve made it to “The Next Level”.
12	Process starts again, this time with Big Label paying Jack a large fee in advance to engage.	Initial Investment.	Process starts again, with Fruity Computer Company paying John a large fee to engage.